The Most POWERFUL Way To Market Any Product Or Service
Thank you for visiting.. Tag along as we uncover the secret of many companies to connect their product or service to the people ready to buy. As you read, I'm not sure which benefit of this type of marketing will excite you the most; surely you'll find many. So let's move forward and explore this together.
Remember a time, not so long ago when we could market a product or service easily? We could buy advertising on a couple of stations and most of the time we'd see results. Ah, the good old days.
If you're like most, you know marketing isn't that easy anymore. Still, you've got to wonder, is there any other of way of reaching your targeted demo and getting similar results? The answer is yes...
So what's this most powerful way to marketing any product or service? It's Door Hanger Marketing! No longer just for politicians and pizza places, this form of "under the radar marketing" has gone mainstream.
Direct to door marketing is quietly being used by the giants like Comcast, Verizon Wireless, Best Buy, and Petco. Why, you might ask. Because it works! But you won't hear about this form of advertising in most conversations about marketing and advertising: As with most best kept secrets, it keeps those in the know with the most leverage.
Studies have shown a person is bombarded by more than 2,000 marketing messages a day.. People have learned to tune out most of the marketing noise. Michael Gershman, author of "Getting It Right The Second Time," conducted a study and found "No more than 12% of all advertising is remembered or acted upon.".
Here are the top reasons why you want to use door hangers to market your product or service.
1. Its an easy sell!
You arrive home after a long day at work. As you look toward your front door, you notice something out of place. It's something hanging from the door knob. As you continue toward the door, the question that burns in your mind, what is that? Finally at the door, you realize it's a message from a local landscaper with an awesome deal. As you look over your brown lawn, you say to yourself, "Let me make a call." If a resident is ready to buy and your ad is on their door, they're buying from you.
2. Easily customized
Door hanger advertising has an important advantage over other mediums. They can be customized to fit your precise marketing needs; Even to the extent of changing the marketing message when you're targeting multiple zip codes. There's no other advertising medium that comes close to the versatility of direct door advertising.
3. Great targeting
How easy is it to target a radius around a business? Extremely easy! Choose an address on a map and draw a circle around it and voila, you have your targeted area. Or choose an area where a lot of your existing customers live and create a map around that data. People will buy when their neighbors are already customers.
4. Easy on the pocketbook
Another great feature of direct to door marketing is the price. Even those with a modest advertising budget can make a huge impact because the door hangers are affordable and have a great return on investment.
5. Track your distribution
Some of the more savvy distribution companies are using GPS technology. A website shared with the client allows them to track the progress of their campaign. Never in the history of advertising have you been able to watch your marketing message get delivered to your targeted demographic.
So you're convinced, You want to use door hanger marketing to connect with customers ready to buy your product or service.
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